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When we say ‘organic social’ we are referring to any social media activity that doesn’t involve paying to promote your content. This includes posting updates, sharing links and interacting with followers. Your organic social reach is the number of people who see your social media content. It can be measured in different ways, such as the number of people who see your posts in their feed, the number of people who click on your links, or the number of people who engage with your content by liking, commenting, or sharing it.
Organic social reach is important because it’s a way to build relationships with your audience and get them to see your content without having to spend money on advertising. When people see your content organically, they’re more likely to trust you and engage with your brand.
There are many benefits to using organic social media activity for your business, this includes:
Building a community around your brand. It’s a great way to connect with your target audience and build a community around your brand. By sharing valuable content and engaging with your followers, you can create a sense of belonging and loyalty.
Increasing brand awareness. Organic social can help you reach a wider audience and increase brand awareness. When you share high-quality content, it’s more likely to be shared by your followers, which can help you reach new people.
Driving traffic to your website. We can use social media to drive traffic to your website. By sharing links to your blog posts, product pages, and other landing pages, you can encourage people to visit your website and learn more about your brand.
Improving customer service. By responding to comments and questions promptly, you can show your customers that you care about them and their feedback.
Despite all the benefits of using organic social media, like everything, it can also be limited. Let’s take a look at some of those:
Limited reach. Organic social media posts are only seen by your followers and their friends. This can make it difficult to reach new audiences and expand your reach.
Algorithm changes. Social media platforms are constantly changing their algorithms, which can make it difficult to maintain a consistent reach.
Time-consuming. Creating and sharing high-quality content can be time-consuming, especially if you’re on multiple social media platforms.
Despite these limitations, organic social media is still a valuable tool for digital marketers. By using organic social media effectively, you can achieve a variety of marketing goals, such as building a community, increasing brand awareness, driving traffic, and generating leads and sales.
Now that we have learnt all about organic social, what reach means and how we are limited in terms of usage, here are some of our favourite ways in which we maximise our organic social media reach and how we secure success in our campaigns.
- Create consistent high-quality content
This is arguably the most important thing you can do to improve your organic social reach. Your content should be informative, engaging, bring value outside of just being a sales pitch – and most importantly – be visually appealing. Content should be relevant to your audience (so get to know them!) Stick to a schedule and post what your audience enjoys!
- Engage with your audience
Respond to comments and questions promptly, and participate in conversations. This will help you build relationships with your followers and make them more likely to engage with your content.
- Utilise social media management tools
Social media management tools can help you save time and automate tasks, such as scheduling posts and tracking performance. This can free up your time so you can focus on creating high-quality content and engaging with your audience. At Better Agency, our teams use platforms such as Hootsuite and Hubspot to manage profiles, however, both META and LinkedIn now offer free in platform scheduling tools
- Use social media analytics
Social media analytics can help you understand what content is resonating with your audience and what’s not. Use this data to improve your content strategy and get better results.
- Collaborate with other brands and influencers
Collaborating with other brands and influencers can help you reach their audiences and increase your reach. Reach out to brands and influencers that your target audience follows and see if they’re interested in collaborating.
If you would like to learn how to optimise your organic social strategy, get in touch with us today!