Google Search results are no longer just text links or ads.
Today's top results include AI answers, videos, images and more.
A lot's changed. To stay visible, your approach needs to change too.
Higher visibility = more clicks, leads and conversions.
Diverse SERPs mean more competition for attention.
Key takeaway? Businesses need to curate SERPs to their advantage.
Content Enhancements: Add videos, infographics, and high-quality visuals.
AI Visibility: Create rich, user-focused content that AI can reference.
Technical Hacks: Use schema markup, optimise for snippets, and include Q&As.