Getting your website, app or digital application right is easier said than done. Success hinges on many factors but starting with real insight and data over opinions and assumptions will set you on the road to success from the outset.
Our UX Research and Design approach will allow you to determine your user’s needs, understand how things are currently performing, discover what your competitors do better and identify opportunities for improvement.
User research and analysis
Getting a clear understanding of the facts before you start a new project or venture (or simply want to understand your users and how they use your site) can pay dividends. Having the facts on which to create a clear brief and objectives mean that you can be confident that the end result is what your users need and that results will be strong.
To uncover the facts we utilise a range of tools and disciplines to perform qualitative and quantitative analysis to start on the right path.
- User interviews
- Competitor analysis
- Analytics data
- Usability testing
Prototyping and testing
The experience of your product, site or app can be the difference between success and failure. Why risk going live and hoping your new creation is loved by its users and is so easy to use that they keep coming back for more when you can ensure that is the case?
By creating wireframes, prototypes and iteratively testing these during the design process we can ensure that your users find your site so easy to use that they can’t live without it.
- User journey design
- Prototype creation
- Usability testing
Conversion rate optimisation (CRO)
Even if your site is bringing in sales or leads there’s always room for improvement. Targeting areas for incremental improvements can help increase conversions and customer satisfaction. By implementing onsite tools that go beyond the basic Google Analytics setup
we can make changes and measure their direct impact. This means better results and more insight. Win win!
- Performance analysis
- Behavioural data
- A/B testing
