Performance Media Agency.

Fuel your growth with cutting-edge, data-fuelled performance media strategies crafted by experts.


We help businesses create, launch and monitor B2B paid media campaigns across Google Ads and other major platforms. By deciphering data and utilising precise targeting, we make sure every bit of your ad spend works hard, delivering tangible, transformative growth.

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Get more from your ad spend with our PPC services

The paid media landscape is constantly mutating, and keeping up to date with it as a business with a million other concerns can be close to impossible. Many Performance Media campaigns fail to take off, usually due to imprecise targeting, poor optimisation, or a lack of intelligent monitoring.

A Performance Media Agency like Better is the answer to your struggles. A custom-made strategy, constructed with your goals in mind, honed by 10,000+ hours of paid media experience, can make your budget go that much further.

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What you can expect from a Performance Media services package:

  • Increase in sales and website traffic
  • Higher-quality lead generation
  • Improved brand visibility
  • Improved conversion rates
  • Implementation on any platform: Google Ads, Performance Max, Bing ads, DV360

We’ve helped brands across the world grow their social audience


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How we deliver unprecedented results as a Performance Media Agency

Whether it’s your first rodeo with paid media or you’re looking to scale up your existing game-plan, Better can step in. We like to own the entire journey – from concept, to creation, to design and UX. And once the work’s out there, our diligent team offers continuous guidance and actionable insights, focusing on making sure every pound or dollar you spend fuels both immediate and long-term growth.

We never shy away from giving you the full picture because a) it’s the right thing to do and b) it tends to make us look rather good. We consistently improve performance, lead generation, and ROI, and we’re proud of it. You better believe you’ll be privy to every detail.

Ready to ramp up your paid ad performance? It’s past time we had a chat.

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Our PPC services include:

  • Content and asset creation
  • Full-funnel campaign setup and management
  • Landing page creation and optimisation
  • Advanced audience targeting and intelligent segmentation
  • A/B testing for continuous improvement
  • Conversion tracking and detailed reporting
  • Budget optimisation

The benefits of using a Performance Media Agency with a proven track record

Working with an agency (like Better) that specialises in Performance Media means partnering with a team that understands the nuances of digital advertising. We’ll use our base of knowledge to build profitable campaigns that boost the brand and speak to the customers or businesses you care about.

When you partner with Better you’ll get:

  • Quicker campaign execution and results
  • Campaigns driven by the latest in advanced advertising tools
  • Step-by-step articulation of the data-driven insights that guide every decision
  • Transparent reporting on performance and ROI

Why Better Agency?

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Agility


We aren’t the biggest agency in the world (and we’d never want to be) which means we can adapt and switch up on the fly.
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Dynamism


While we’re driven by data and cold, hard analytics, we always aim to use those metrics creatively, and with verve. We’re never afraid to try new things, new strategies – new ways to fire up your socials.
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Personality


LinkedIn can feel cold and impersonal in the wrong hands – but not in Better’s. We apply our personal, passionate approach to everything we do, and that results in social that feels genuine.

Making SECOM’s digital investment work harder

SECOM, a UK leader in commercial and residential security, asked us to develop a Google Ads campaign strategy to increase visibility and leads on a range of core products. Our campaigns were fine-tuned to navigate nuanced B2C and B2B search terms. We also created better landing page experiences to deliver more effective CPCs, as well as quality leads.

Deliverables:

  • Google Ads, Bing and Performance Max strategy
  • CPA modelling and forecasting
  • Ad copy, asset creation and activation for 4x campaigns, with 4x ad groups in each
  • UX and landing page creation for all campaigns
  • Nurturing leads through CRM (Salesforce and Zoho)

Results:

  • 51,000 impressions
  • 3,200 clicks
  • 102 SQLs (3.15% conversion rate)
  • £578,760 generated in pipeline value in 2024

Richard

Founder & Managing Director

Ready to settle down with a Performance Media Agency that walks the walk?

Speak to Richard.

Use the form below to start your paid ads journey with Better.

Ready for Better?

Let’s have a chat!




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