When Better was asked to come on board, Selecta UK’s online presence was near non-existent and lagged behind the company’s European counterparts.
Selecta’s primary goal was to tailor their brand to the UK market; Better helped with dictating the company’s digital strategy and modernising their image.
After extensive research and analysis, Better decided that modernising the website was key to help Selecta establish a strong online profile. Alongside this main objective, the team developed a multi-faceted project involving several phases:
- Design and build the new website
- Restructure the sitemap and write new copy
- Set up technical SEO and PPC campaigns, based around Selecta’s regional offices
- Create and execute automated email campaigns
In 18 months, Better has transformed Selecta’s online presence. With a refreshed website demonstrating Selecta’s capabilities, Better has been able to launch sector-specific campaigns targeting relevant audiences in each industry. The PPC campaigns have also increased leads from more relevant locations.
Thanks to the success of our ongoing digital strategy, the performance of Selecta’s UK office is now ahead of their European counterparts.
Selecta is the leading vending and self-serve solutions company in Europe, with over 60 years of experience. The company specialises in hot drinks, cold drinks, water and snack vending machines, servicing a wide range of businesses in every sector. Selecta also owns two coffee brands, Pelican Rouge and miofino.
What we did
- Market Research
- Paid Search (PPC)
- Search Engine Optimisation (SEO)
- Conversion Rate Optimisation (CRO)
- Website Design and Development
- User Experience (UX) Research & Design
- Website Content
- Email Campaigns