A year on from our work, SECOM are still benefitting from an improved website and are increasingly becoming a major presence within the organic rankings.
SECOM Plc is a global organisation providing customised security and fire solutions, best known for their technological innovation and exemplary service. Approaching Better Agency, the company felt that their website wasn’t performing to its full potential, and that the digital improvement philosophy adopted by Better Agency was the ideal approach to help them turn this around.
As well as significantly increasing leads, SECOM were also keen to launch new home security packages.
In order to establish what was preventing the SECOM website from reaching its potential, our first course of action was to conduct an SEO health audit of the site. This highlighted a number of structural and technical SEO issues that needed addressing.
Meanwhile, another key focus was undertaking an extensive keyword analysis, to check the focus of their targeting, as well as to identify any areas of opportunity. Recognising that the structure of the SECOM site was preventing them from ranking for certain terms, we set about creating a new site using WordPress that retained the same look and feel, but with an entirely new structure.
This new structure allowed us more opportunity to optimise for both the business and home sides of their market, in particular adding content to the new home section of their site. It also allowed us to take a closer look at the customer journey, undertaking extensive heatmapping and using detailed insights and observations to make recommendations that would increase their conversion rates and provide a better overall user experience.
Various local search initiatives also helped to increase the search engine presence for each region covered by a SECOM office.
- Overall site visitors increased by 68%
- Enquiries forms via the site increased by 396%
- Domestic visitors increased by 302.6%
- Commercial traffic increased by 33%
- As of October 2015, a year on, SECOM are benefitting from an improved website and are increasingly becoming a major presence within the organic rankings.
- Page 1, up from page 3, for a number of the industry’s most competitive terms such as `intruder alarms`, `access control systems` and `CCTV systems`.
- Page 1 for a number of commercial terms, such as `business security`, `CCTV for leisure` and `retail alarm systems`, for which they previously sat on page 2.
- Page 1 for residential focused terms such as `home intruder alarms` and `home burglar alarms`.
SECOM Plc is a market leader providing customised security and fire solutions throughout the UK to homes, small and medium business, major high street brands, the Police and Government establishments, and the financial sector.
What we did
- Website Design & Build
- Interface Design
- Website Content
- User Experience (UX) Research & Design
- Search Engine Optimisation (SEO)
- Analytics & Data Insights
- Strategy & Planning
- Conversion Rate Optimisation (CRO)
- Paid Search (PPC)