Transforming the company culture and bringing employees together in the wake of a major company shift.
In 2006, NXP (then known as Philips Semiconductors) was sold to an association of private equity investors. In the aftermath of the sale and the company’s name change, NXP found their employees were struggling to form a cohesive team.
Better were commissioned to help kickstart NXP’s new company culture by creating an innovative and interactive marketing campaign.
Working with NXP’s communications team, Better developed two campaigns to boost staff morale and encourage corporate unity.
Using near field communication technology on posters, this triggered an interactive mobile site where staff could find out more about other teams from NXP’s global locations.
Better also designed and developed an Android app for staff to provide feedback on what they loved about the company. Employees recorded video submissions, which were then added to a compilation of videos from staff all over the world.
The employee feedback system was sent to twelve countries and received hundreds of submissions in return. The use of a global ‘wall’ of videos on NXP’s intranet helped staff feel connected to co-workers who were on the other side of the world.
These two projects showcased the applications of NXP’s own technology and reaffirmed NXP’s company culture in the transition away from Philips. NXP has since reported increased levels of employee satisfaction and a greater feeling of company loyalty.
NXP is a leading supplier of semiconductors, with applications in cars, mobile phones, computers, and more. NXP is also the co-inventor of near field communication (NFC) technology. Formally a division of the electronics firm Philips, NXP has more than 60 years of experience and office locations in 33 countries.
What we did
- User Experience (UX) Research
- Web Design & Development
- App Design & Development