We optimised the client’s website over an 18 month programme, resulting in a 550% increase in organic traffic.
Lighting specialists, LED Supplies, initially approached Better Agency looking for assistance in optimising their Magento website. Using their website mainly to sell wholesale to electrical distributors, the company were currently concentrating on paid search activity, but were keen to improve their performance within the organic search results.
Although the LED-supplies.com website looked good to the end user, it was using default settings, and as a result was not fulfilling its potential from an SEO perspective. In light of this, our first actions were to conduct a technical audit of the site, making a series of recommended updates and fixes to the system. Making these fixes allowed us to present a much tidier and more technically sound website to Google.
Working through the site on a section-by-section basis, we focused initially on LED strips and LED panels, editing content and adding additional text, as well as including transcripts for the videos on these pages.
Recognising the value and potential of their installation videos, we also uploaded them to YouTube, optimising them for search as well as user experience.
We optimised the client’s website over an 18 month programme, resulting in the following gains in traffic and leads:
- Organic traffic increased by 550%. Whilst previously their paid search listings were contributing more towards their revenue and traffic than their organic listings, organic has now overtaken on both metrics.
- Since the SEO recommendations have been made, revenue from organic search has increased tenfold.
- LED Supplies now rank in position 2 for the term ‘LED strips’, for which they were not previously inside the top 50 search results. During the same timeframe they moved from position 23 to position 1 for the term ‘LED strip lights’.
- They now rank in position 1 for ‘LED tape’, a term for which they were previously 10th. They also now sit in position 2 for ‘LED tape lighting’, up from position 9.
- The client now ranks in position 2 for ‘LED panels’, a keyword they were previously in position 47 for.
- The LED strips video we optimised for YouTube now has over 2 million views, and has earned 7,115 subscribers
LED-SUPPLIES.COM IS one of the UKs most respected suppliers of LED lighting. In particular, we have one of the largest stocked ranges of LED strip, often also called LED tape or LED ribbon. We offer a comprehensive range of LED strip dimmers and controllers for all types of LED strip.
What we did
- Search Engine Optimisation (SEO)
- Paid Search (PPC)
- Conversion Rate Optimisation (CRO)
- User Experience (UX) Design & Build