GroWell Hydroponics

Transitioning a successful brand onto an e-commerce platform to a new platform and driving engaged traffic and building sales.

Background

A leading supplier of hydroponics equipment, GroWell, approached Better when they felt their previous SEO agency were not delivering consistent results.

In 2015, GroWell invested in a new Magento e-commerce website build and although the changes had improved their conversion rates, website visitors had decreased. Despite being a digitally savvy business, GroWell were unsure how to explain or rectify this dramatic decline.

Strategy

After completing extensive technical audits, we could see that there were plenty of opportunities for GroWell to improve their results. Our aim was to:

• Complete a range of SEO fixes
• Improve local SEO presence
• Implement paid search for sustained growth

Fixing the existing damage

SEO, PPC

Our first focus was to complete the initial SEO fixes, which we knew would get GroWell back on the right track. Once we had completed these necessary fixes, we could begin to focus on the areas where significant SEO growth could be achieved.

We were also keen to improve the local SEO presence of GroWell. Google loves local businesses and will always look favourably on businesses that have the accurate local citation, as well as local content, relationships, and reviews.

Supporting visitor growth

We guided GroWell through numerous content and web changes that have all contributed to the success of the project. As a team with plenty of digital experience, GroWell understood the importance of the smaller suggested changes which have helped to create a strong and successful SEO profile. We continued to offer SEO and web development advice to GroWell to ensure that that they continue to see site visitor growth