Grace & Oliver
Developing the brand and online presence of a high-end coat manufacturer, increasing engagement and driving conversions.
Frustrated with being unable to find exceptional quality coats for the right prices, Grace & Oliver decided to create their own.
Grace & Oliver’s vision was to develop their own brand, transitioning from a wholesaler to sell directly to consumers. They approached Better to help with marketing their exclusive collections and to increase brand awareness.
To help build a strong online presence for Grace & Oliver, our digital strategy focused on a number of areas:
- Establish an e-commerce platform with BigCommerce
- Implement campaigns with Google Shopping and Google Display Network
- Expand social media presence with adverts and posts
- Create product video and photo shoots
- Design a new user-friendly homepage
Better have helped Grace & Oliver develop and grow their brand online across multiple platforms. With a strong social media presence and a number of collaborations with popular fashion bloggers, Grace & Oliver have seen a growing audience both within the UK and internationally. Ad campaigns have led to more conversions compared to the previous year, with collections selling out due to increased demand.
Thanks to the success of Grace & Oliver, Better has been asked to take over the marketing strategy for another company within the Shani Group.
About Grace & Oliver
Grace & Oliver has been in the garment and fashion industry for over 60 years, specialising in the design and manufacture of high-end outerwear. The parent company, Shani Group, is a premium manufacturer and supplier for a number of UK high-street brands, with production units all over the world.
What we did
- Social Media Posts
- Social Advertising
- Paid Search (PPC)
- Search Engine Optimisation (SEO)
- Conversion Rate Optimisation (CRO)
- Interface Design
- Display Advertising & Re-Marketing