The Better Agency

We are a full-service creative and digital agency based in Chelmsford providing informed digital strategies that achieve tangible business growth.

 

Why choose us?

It’s simple – we’re here to make your digital projects a success. We provide you with the insights and strategies that help you to approach your digital marketing with a fresh perspective.

 

hello@betteragency.co.uk

01245 790 760

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Digital PR and SEO

As SEO becomes more and more about earning natural links from strong and relevant sources, it’s becoming increasingly important to have an outreach strategy in place. It makes sense that digital PR and SEO are becoming more entwined, after all both rely on third party sources to enhance their reputation and shape opinion – whether that’s in the eyes of Google or your target audience.

How do SEO and Digital PR work together?

Whilst traditional PR considers factors like readership and social influence in sourcing coverage, outreach takes additional metrics like domain strength into account to improve the visibility of your website.

Improve domain strength and overall rankings

Coverage on relevant, authoritative websites not only gets you in front of the right audience, but helps you earn valuable links and citations that will improve your search positions.

Strengthen specific landing pages and visibility for key search terms

Our understanding of link profiles, as well as various on-page SEO elements, means we can take advantage of key search trends to boost your visibility for specific terms.

Local SEO

Regional press coverage, well-placed editorials and key local directories not only open you up to your local market, but improve your local search positions.

We use SEO insights to aid content creation

The “digital” element isn’t just for promoting your content, but can, and should, be the starting point, helping to create custom content that’s relevant and shareable amongst your target audience.

Tools

We use a blend of SEO and PR tools when it comes to both content creation and placement. We identify what topics are currently trending in your industry, as well as analyse your competitors’ link profiles to establish opportunities.

Measuring

Digital PR is much easier to measure and evaluate than traditional PR, whether we’re looking at social engagement, site traffic or link value. This helps us make more informed decisions about our strategies.

Case Study: Dura Composites

Decking leads increased by 300%

When global provider of composite products, Dura Composites, initially approached us, their main objective was more visibility within the search engines for their key products, such as composite decking.

We implemented a digital PR strategy targeting both their commercial and residential audiences, our priority to raise the company’s profile and showcase their products in the build up to the decking season. Online coverage from regional press, industry publications and consumer magazines, as well as collaborations with local brands all focused on the long-term benefits of composite decking, allowing us to showcase Dura Composites’ USPs in this area.

We were able to double their website traffic and increase decking leads by 300%, as well as get them on page one for their key search terms.

Find Out More

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Digital Marketing

The beauty of digital is that there is a never-ending variety of strategies you can utilise to meet your goals. We can help create a digital strategy that evolves with your business over time.

I want to be seen online

Digital PR

Digital PR gives you a voice online, using trusted third parties to raise brand awareness and influence how your audience see you. It’s also the best way to gain links and brand mentions naturally, giving your business more visibility online.

Make an Impression

Digital PR & Traditional PR

Traditional PR is about using trusted third parties to raise awareness of a brand and speak to its audience. Digital PR takes this static speech and turns it into a two-way conversation using online tools, channels and techniques.

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