As SEO becomes more and more about earning natural links from strong and relevant sources, it’s becoming increasingly important to have an outreach strategy in place. It makes sense that digital PR and SEO are becoming more entwined, after all both rely on third party sources to enhance their reputation and shape opinion – whether that’s in the eyes of Google or your target audience.
How do SEO and Digital PR work together?
Whilst traditional PR considers factors like readership and social influence in sourcing coverage, outreach takes additional metrics like domain strength into account to improve the visibility of your website.
Improve domain strength and overall rankings
Coverage on relevant, authoritative websites not only gets you in front of the right audience, but helps you earn valuable links and citations that will improve your search positions.
Strengthen specific landing pages and visibility for key search terms
Our understanding of link profiles, as well as various on-page SEO elements, means we can take advantage of key search trends to boost your visibility for specific terms.
Regional press coverage, well-placed editorials and key local directories not only open you up to your local market, but improve your local search positions.