Digital PR gives you a voice online, using trusted third parties to raise brand awareness and influence how your audience see you. It’s also the best way to gain links and brand mentions naturally, raising the authority of your domain and giving your business more visibility online.
We work with different sized companies across all industry sectors to develop strong digital PR strategies that get you in front of the people who matter. The people who could get to know you, become customers, and best of all, advocate your brand.
How our Digital PR and SEO work together
With SEO and digital PR becoming more entwined, we use data to inform (and measure) our outreach strategies, determining everything from the type of content we create to where it’s published. Press releases, online directories and trade press coverage all play a role, whether you’re looking to improve your overall domain authority, strengthen individual landing pages, or build your local search visibility. And it’s all backed up by years of SEO experience and knowledge for maximum impact.
What actually is Digital PR?
Traditional PR is about using trusted third parties to raise awareness of a brand and speak to its audience. Digital PR takes this static speech and turns it into a two-way conversation using online tools, channels and techniques. Fundamentally, they both work to the same aim; it’s how and where they spread this message that sets them apart.