The Better Agency

We are a full-service creative and digital agency based in Chelmsford providing informed digital strategies that achieve tangible business growth.

 

Why choose us?

It’s simple – we’re here to make your digital projects a success. We provide you with the insights and strategies that help you to approach your digital marketing with a fresh perspective.

 

hello@betteragency.co.uk

01245 790 760

 

Digital PR

Digital PR gives you a voice online, using trusted third parties to raise brand awareness and influence how your audience see you. It’s also the best way to gain links and brand mentions naturally, raising the authority of your domain and giving your business more visibility online.

We work with different sized companies across all industry sectors to develop strong digital PR strategies that get you in front of the people who matter. The people who could get to know you, become customers, and best of all, advocate your brand.

How our Digital PR and SEO work together

With SEO and digital PR becoming more entwined, we use data to inform (and measure) our outreach strategies, determining everything from the type of content we create to where it’s published. Press releases, online directories and trade press coverage all play a role, whether you’re looking to improve your overall domain authority, strengthen individual landing pages, or build your local search visibility. And it’s all backed up by years of SEO experience and knowledge for maximum impact.

What actually is Digital PR?

Traditional PR is about using trusted third parties to raise awareness of a brand and speak to its audience. Digital PR takes this static speech and turns it into a two-way conversation using online tools, channels and techniques. Fundamentally, they both work to the same aim; it’s how and where they spread this message that sets them apart.

What we do:

Ultimately your digital PR strategy will be shaped around your end goals, your audiences and their behaviours online, as well as what you want to say to them. Some of our methods include:

  • Award entries and promotion
  • Press releases
  • Online profiles
  • Local & national press coverage
  • Trade press coverage
  • Interviews
  • Content marketing
  • Copywriting
  • Social Media Campaigns
  • Editorial columns
Case Study: Dura Composites

Decking leads increased by 300%

When global provider of composite products, Dura Composites, initially approached us, their main objective was more visibility within the search engines for their key products, such as composite decking.

We implemented a digital PR strategy targeting both their commercial and residential audiences, our priority to raise the company’s profile and showcase their products in the build up to the decking season. Online coverage from regional press, industry publications and consumer magazines, as well as collaborations with local brands all focused on the long-term benefits of composite decking, allowing us to showcase Dura Composites’ USPs in this area.

We were able to double their website traffic and increase decking leads by 300%, as well as get them on page one for their key search terms.

Find Out More

Like the sound of us? Let’s start something great together

Digital Marketing

The beauty of digital is that there is a never-ending variety of strategies you can utilise to meet your goals. We can help create a digital strategy that evolves with your business over time.

I want to be seen online

Digital PR & SEO

As SEO becomes more and more about earning natural links from strong and relevant sources, it’s becoming increasingly important to have an outreach strategy in place. Our SEO and Digital PR work together to improve the authority of your domain.

Digital PR & SEO

Digital PR & Traditional PR

Traditional PR is about using trusted third parties to raise awareness of a brand and speak to its audience. Digital PR takes this static speech and turns it into a two-way conversation using online tools, channels and techniques.

Digital PR vs Traditional PR