The Better Agency

We are a full-service creative and digital agency based in Chelmsford providing informed digital strategies that achieve tangible business growth.

 

Why choose us?

It’s simple – we’re here to make your digital projects a success. We provide you with the insights and strategies that help you to approach your digital marketing with a fresh perspective.

 

hello@betteragency.co.uk

01245 790 760

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Paid Search (PPC)

Investing in a successful strategy

Investing in pay-per-click advertising is a great way to optimise your digital lead generation process. It’s a fast-paced advertising model that in the past was simple to use. However, PPC has become increasingly complex, with more focus than ever before on considered keywords, quality copy, loading time and relevancy.

Results from experience

A successful PPC campaign needs an experienced eye to ensure you are getting the best possible results. We can craft a campaign in AdWords that will put your products and services in front of the right people, in the right place and at the right time. Improve the efficiency and cost of your current campaigns, or let us guide you through your first campaign.

We are Better at PPC
  • We work in partnership with our clients
  • We accelerate your online performance
  • We deliver creativity and innovation
  • We bring talent and client experience
The Paid Search Specialists

We offer a wealth of experience across the entire paid digital spectrum. Our team are Google Certified in Search, Mobile, Video, Display and Shopping Advertising as well as Google Analytics.

Request your bespoke Paid Search (PPC) analysis and review

Your FREE review will include search campaign structure, ads and relevancy, performance bidding strategy, reach, competitive set, tracking and growth opportunities.

Our certified team of Google Partners will review your account and conduct a comprehensive analysis and will include opportunities and weaknesses in their summary.

Contact us today and make a difference to your digital.

Our Google certified team of experts consist of Strategists, Geeks, Marketers, Content, UX and Data Analysts. Each campaign passes through our exacting processes to deliver online success.

Market

Research

Audience Profiles

Competitor Review

Opportunity Analysis

Product

Messaging

Pricing & Proposition

KPI’s

Buying Cycle

Account

Keyword Research

Ad Creation

Bid Strategy

Goals

Website

UX & CRO

Landing Page Build

Content

Split Testing

Tracking

Setup

Integration

Testing

Reporting

Results

ROI

Insights

Optimisation

Leads & Sales

Market

Research

Audience Profiles

Competitor Review

Opportunity Analysis

Product

Messaging

Pricing & Proposition

KPI’s

Buying Cycle

Account

Keyword Research

Ad Creation

Bid Strategy

Goals

Website

UX & CRO

Landing Page Build

Content

Split Testing

Tracking

Setup

Integration

Testing

Reporting

Results

ROI

Insights

Optimisation

Leads & Sales

How we do PPC at Better

Standard

£500

Per month management fee (please note this excludes media spend)

Our Standard package is ideal for small and medium sized businesses in promoting both brand and driving leads on a local level.

Search Account Build

  • Keyword Research
  • Account Structure Build
  • Ad Text Creation

Campaign Management

  • Ad Text Testing
  • Keyword Refinement

Analysis and Reporting

  • Automated Reporting
  • Tracking and Goal/Conversion Set-up
  • Bespoke Digital Performance Dashboard

Enterprise

£1000

Per month management fee (please note this excludes media spend)

Our next level Enterprise package is designed to deliver consistent Paid Search campaigns across multiple channels. Ideal for reaching out to new audiences nationwide as well as e-commerce solutions and driving sales.

Search Account Build

  • Keyword Research
  • Account Structure Build
  • Ad Text Creation
  • Competitor Research

Campaign Management

  • Ad Text Testing
  • Keyword Refinement

Display and Re-Marketing

  • HTML5 Banner Ad Design & Creation
  • Re-Marketing List Set Up and Build
  • Display Placement Research
  • Audience Group Refinement
  • Display Ad Tests

Analysis, Insight and Reporting

  • Weekly Activity Update
  • Automated Reporting
  • Monthly Insight Report
  • Tracking and Goal/Conversion Set-up
  • Bespoke Digital Performance Dashboard

Premium

Contact for Pricing

Please note our monthly management fee excludes media spend

Our Premium Paid Search Service is dedicated to large nationwide campaigns as well as International, multi-language campaigns throughout all paid channels. With a dedicated account manager we offer ongoing support, access to our own Google Account Manager to assist in developing strategy and we immerse ourselves in the culture of our clients in order to help drive traffic and maximise returns.

Premium delivers large scale campaigns on Paid Search, Display, Programmatic Display, Google Shopping, Re-Marketing and Paid Social.

Search Account Build

  • Keyword Research
  • Account Structure Build
  • Ad Text Creation
  • Competitor Research

Campaign Management

  • Ad Text Testing
  • Keyword Refinement

Display and Re-Marketing

  • HTML5 Banner Ad Design & Creation
  • Re-Marketing List Set Up and Build
  • Display Placement Research
  • Audience Group Refinement
  • Display Ad Tests

Analysis, Insight and Reporting

  • Dedicated Account Manager
  • Access to Google Account Manager
  • Weekly Activity Update
  • Automated Reporting
  • Monthly Insight Report
  • Tracking and Goal/Conversion Set-up
  • Bespoke Digital Performance Dashboard

Website and Landing Page

  • Custom PPC Landing Pages (Design/Build)
  • Conversion Rate Optimisation (CRO)
  • User Experience (UX) Analysis

Standard

£500

Per month management fee (please note this excludes media spend)

Our Standard package is ideal for small and medium sized businesses in promoting both brand and driving leads on a local level.

Search Account Build

  • Keyword Research
  • Account Structure Build
  • Ad Text Creation

Campaign Management

  • Ad Text Testing
  • Keyword Refinement

Analysis and Reporting

  • Automated Reporting
  • Tracking and Goal/Conversion Set-up
  • Bespoke Digital Performance Dashboard

Enterprise

£1000

Per month management fee (please note this excludes media spend)

Our next level Enterprise package is designed to deliver consistent Paid Search campaigns across multiple channels. Ideal for reaching out to new audiences nationwide as well as e-commerce solutions and driving sales.

Search Account Build

  • Keyword Research
  • Account Structure Build
  • Ad Text Creation
  • Competitor Research

Campaign Management

  • Ad Text Testing
  • Keyword Refinement

Display and Re-Marketing

  • HTML5 Banner Ad Design & Creation
  • Re-Marketing List Set Up and Build
  • Display Placement Research
  • Audience Group Refinement
  • Display Ad Tests

Analysis, Insight and Reporting

  • Weekly Activity Update
  • Automated Reporting
  • Monthly Insight Report
  • Tracking and Goal/Conversion Set-up
  • Bespoke Digital Performance Dashboard

Premium

Contact for Pricing

Please note our monthly management fee excludes media spend

Our Premium Paid Search Service is dedicated to large nationwide campaigns as well as International, multi-language campaigns throughout all paid channels. With a dedicated account manager we offer ongoing support, access to our own Google Account Manager to assist in developing strategy and we immerse ourselves in the culture of our clients in order to help drive traffic and maximise returns.

Premium delivers large scale campaigns on Paid Search, Display, Programmatic Display, Google Shopping, Re-Marketing and Paid Social.

Search Account Build

  • Keyword Research
  • Account Structure Build
  • Ad Text Creation
  • Competitor Research

Campaign Management

  • Ad Text Testing
  • Keyword Refinement

Display and Re-Marketing

  • HTML5 Banner Ad Design & Creation
  • Re-Marketing List Set Up and Build
  • Display Placement Research
  • Audience Group Refinement
  • Display Ad Tests

Analysis, Insight and Reporting

  • Dedicated Account Manager
  • Access to Google Account Manager
  • Weekly Activity Update
  • Automated Reporting
  • Monthly Insight Report
  • Tracking and Goal/Conversion Set-up
  • Bespoke Digital Performance Dashboard

Website and Landing Page

  • Custom PPC Landing Pages (Design/Build)
  • Conversion Rate Optimisation (CRO)
  • User Experience (UX) Analysis
Experienced geeks delivering results in Paid Search for...
Lets us give you better digital marketing
Get in Touch