BEcause

Improving brand perception and positioning, generating leads and improving organic search traffic.

Background

BEcause wanted to improve their brand perception and market positioning. Despite their global reach and a roster of well-known clients, their search rankings were lower than expected.

The company realised they needed to reassess their approach, and Better came on board to help increase traffic from SEO and paid search advertising.

Strategy

After evaluating BEcause’s current system of tools and marketing platforms, Better spotted areas of development that would help improve user experience. Our aim was to:

• Research and analyse competitors
• Design a sitemap and wireframes
• Improve user experience for the new website

Better also recommended switching to HubSpot, an all-in-one site management tool which helped BEcause handle all their marketing software in one place.

Results

The company now ranks number one for the search term ‘experiential marketing’, and Better helped BEcause successfully shift their brand positioning – transitioning from a brand experience to an experiential marketing business.

Working tirelessly with BEcause across their London, Sydney and Dublin offices, the website has seen a significant increase in site traffic and inbound leads. In conjunction with the HubSpot software, the company has since gained five major clients, worth over £1 million.