Generating new leads and improving organic search rankings for a private hospital in Essex.
Baddow Hospital approached Better when they felt their previous marketing agency were making less progress than they’d hoped. Their website did not reflect the high quality of service which the hospital provided for its patients, so there were plenty of opportunities for Baddow Hospital to improve their digital strategy.
Better was primarily tasked with updating and driving traffic to their website. This strategy focused on improving both visual and analytical aspects of Baddow Hospital’s online profile.
- Migrate paid search
- Improve conversion tracking
- Develop local SEO presence
- Design website home page
With a range of site fixes in place, Better have helped Baddow Hospital increase search volumes and site visitors. An improved organic search ranking on Google has brought more leads to the site compared to previous years, with informative content helping visitors make the right decisions.
Since then Better has also been responsible for Baddow Hospital’s public relations, marketing the launch of new services and facilities at Baddow Hospital.
About Baddow Hospital
A new private hospital in Essex, Baddow Hospital is a specialist day-case healthcare facility with state of the art equipment and amenities. Baddow Hospital prides itself on attention to detail, with highly trained staff, specialist consultants, and patient-focused care.
What we did
- Search Engine Optimisation (SEO)
- Conversion Rate Optimisation (CRO)
- Website Design & Development
- Interface Design
- Paid Search (PPC)
- Digital PR