Adthena
Helping a marketing search tool understand their business better, delivering competitor insights and market positioning analysis.
Background
Adthena provides advertisers with insights into paid and organic search, but wanted to gain a better understanding of their own position in the market. Better was brought in to research Adthena’s competitors, and identify areas that could be improved in their own marketing strategy.
Strategy
Working with the product manager, Better employed search tools across multiple platforms to gather a comprehensive profile of the business and their competitors.
- Business overview
- Competitor research
- Content comparison
- SEO research
- Social Media analysis
Results
The research insights that Better provided helped Adthena develop a full picture of their market activity in relation to their competitors. Using this information, Adthena was able to improve their product, service and sales delivery – helping them reach new customers and gain an edge over their competitors.
About Adthena
Adthena is a competitor analysis and research tool, using machine learning to process extensive search data and competitor activity. Adthena’s “Whole Market View” insights help clients tailor their marketing campaigns to lower CPAs, increase conversions and drive ROI.
What we did
- Conversion Rate Optimisation (CRO)
- Search Engine Optimisation (SEO)
- Market Research
- Competitor Analysis
- Analytics & Data Insights
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